How to sell on WhatsApp with a catalog and a bio link

The scene is familiar in any small shop. A customer sees a product on Instagram and writes: "how much?". The shop answers with the price. The customer asks if it comes in another color. The shop sends three photos. The customer says they'll think about it. Half an hour of chat, and nothing has been sold.

A lot of that back and forth is information that could be ready before the customer asks: what you sell, what it costs, what's in stock. This article shows how to put all of that on one page and how to get the order into the chat in an organized way.

What gets in the way of selling on WhatsApp

The price lives in the head of whoever answers. Each person answers differently, and last week's sale price is still going around.

The photos are scattered. They sit in the phone gallery, in albums, in old posts. Finding the right photo takes longer than answering.

The order arrives messy. "I want the blue one, two of them, and the other one too." Which other one? The agent has to check, and a wrong order means an exchange and a complaint.

The Instagram bio only holds one link. And that link usually goes to the website, straight to WhatsApp, or nowhere.

Nobody knows where the order came from. Did the customer come from Instagram, a QR code, an ad? Without a mark, the shop decides in the dark.

The idea: a ready storefront, the order in the chat

The solution has two parts that work together.

1. A catalog. The list of your products, each with a name, photo, description, price and availability.
2. A bio link page. A simple page with your links and the catalog products, which you put in your Instagram bio, on your business card, on the QR code in the shop window.

The customer opens the page, picks what they want, adjusts quantities and taps a button that opens the shop's WhatsApp with the order. The conversation starts with the customer already knowing price and availability, and the shop already knowing what they want.

How to build the catalog

Start with your best sellers

You don't need to enter everything on day one. Add the ten or twenty products that sell the most. A short, correct page sells more than a huge, outdated one.

For each product, the minimum that answers the questions

• A clear name. "Basic cotton T-shirt" helps more than "Model 14".
• A good photo. Clean background, natural light, same framing every time.
• A short description. Size, material, color, what comes in the box. What the customer would ask.
• Price. If there's a sale, set the regular price and the sale price. If the price depends on a conversation (a custom service, for example), leave it blank and the product shows as "on request".
• Availability. In stock, out of stock or pre-order. A sold-out product left in the window only creates frustrating chats.
• A code (SKU). A short code per product helps you find it, update it and check stock later.

If you already have a list, import it

If your products are already in a spreadsheet or an online store, you don't need to type them again. You can import a CSV, TSV or XML file, or read a feed from a URL, in the format Google Merchant uses. After importing, check the rows that failed: the cause is usually an empty name, an invalid link or image, or a price in the wrong format.

Keep it current

An outdated catalog is worse than none. Pick one day a week to review prices and availability. When stock runs out, switch the product to out of stock right away.

How to build the bio link page

A good bio link page is short. The visitor arrived on a phone, in a hurry, and wants to do one of two things: see what you sell or talk to you.

• A title and a one-sentence text. Who you are and what you sell.
• A photo or logo. It gives identity and trust.
• Main links. Website, location, another channel. Just a few.
• The products. Up front, with price and an order button.
• A theme that fits your brand. Light, dark or green already cover most cases.

Also decide which WhatsApp number receives the orders. If the shop has more than one, pick the right one for this page so orders don't land in the wrong place.

What to do when the order arrives

An order that comes from the page is not a closed sale. It's a customer with clear intent opening the chat. What you do in the first few minutes decides whether they buy.

1. Reply fast. Someone who built an order is warm. Half an hour later they may be at another shop.
2. Confirm what came in. Repeat items and quantities. It prevents mistakes and shows care.
3. Agree on delivery and payment. Timing, shipping, pickup, Pix or boleto. This is where the conversation really happens.
4. Record the result. Order paid, cancelled, no reply. Without that, you won't know what the page earns you.

How to spread the word

• Put the link in your Instagram and TikTok bio.
• Generate a QR code and stick it on the window, the counter, the bags and the card.
• Send the link to anyone who asks the price: "everything is here, you can pick and order".
• Use the link in ads that currently go straight to WhatsApp.

If you use a pixel on your website and campaign-tagged links, the page can also record where each visit came from. That way you learn which promotion brings orders.

Things that save you headaches

• The price on the page is the shop's price. If the page shows a value, the shop honors it. Update before you sell.
• Don't promise stock you don't have. Use out of stock and pre-order honestly.
• Real photos. An image that doesn't match the product brings exchanges and bad reviews.
• Respect privacy. If the page collects any visitor data, say so in your privacy policy.
• Test it as a customer. Open the page on your phone, build an order and see how it arrives. Do this after every big change.

How to do this in IntegraWhats

The Catalog and Bio link app handles both parts. In the catalog you add products with a photo, description, price, sale price, category and availability, or import them from a file or a feed. On the bio link page you choose the address, title, text, theme, links, which catalog is shown and which WhatsApp number receives the orders.

The visitor picks products and quantities, sees the total and taps "Order on WhatsApp". When the message arrives, the order is linked to the contact and the conversation. The app is included in every plan, including the free one, and the product limit depends on the plan.

Frequently asked questions

Do I need a website to use a bio link?

No. The bio link page works on its own: you just put its address in your bio, on a card or on a QR code. If you have a website, it can be one of the links on the page.

Does the customer pay on the page?

No. The page takes the order and opens the chat on WhatsApp. Payment and delivery are agreed there with your team, the way your shop already works, by Pix, boleto or another method.

What if I sell services instead of products?

It works the same way. Each service becomes an item on the list, and when the price depends on a conversation, you leave it blank and it shows as "on request".

How many products fit in the catalog?

It depends on the plan. The free plan allows a smaller number and paid plans raise the limit. Start with the ones that sell the most.